I was tired of recreating Excel models every single week…

As a lifecycle marketer using Braze, every other week I'd run Canvas A/B tests. Each time, I’d face the tedious task of manually turning Braze’s percentage-based uplift into something meaningful for stakeholders—actual orders, signups, or customers. It was repetitive, frustrating, and wasted valuable hours.

Like in the example below, Path 2 performed 4.794% better than Path 1. But how many incremental conversions would that mean?

So, I decided to solve it once and for all.

I took a couple of days to build a simple, powerful tool—the Braze Canvas Impact Calculator. It automatically turns Braze Canvas CSV exports into crystal-clear, absolute business impact.

I built this to solve my own weekly headache, but now I’m excited to share it with every Braze user out there—because no marketer should struggle to communicate the value of their work.

Introducing the Braze Canvas Impact Calculator

With this free tool, you’ll:

✅ Immediately see the exact number of orders, signups, or customers driven by each Canvas variant.

✅ Clearly communicate results to stakeholders, backed by statistically robust data.

✅ Never create another Excel model—ever again.

P.S No data entered in this tool is recorded or saved. There’s no database connected to it. The data you upload is deleted as soon as you press refresh. Please bookmark this link below for future use.

How to use it?

1. Upload your Braze export (CSV).

2. Select the conversion event you care about.

3. Choose your baseline variant (for example, “Control”).

4. Enter the test duration in days.

5. Click Calculate to see percentage uplift, absolute lift, weekly projections and confidence levels instantly

I’ve QAed this tool plenty of times and the calculations work well. If you see any issues, please let me know. And follow the instructions please.