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- Welcome to Lifecycle Mechanics
Welcome to Lifecycle Mechanics
Delivered every Monday morning—bite-sized automation workflows, CRM setup guides and more, with a promise. To make you a more valuable, technically fluent lifecycle marketer.
Syed Arsalan Raza
May 14, 2025
Hey, it’s Arsalan — Welcome to Lifecycle Mechanics!
Before I get into what to expect, two quick things:
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- You nerd out in your automation tool
You spend most of your time inside tools like Braze or SFMC, setting up flows, mapping out logic, and using data to make every message more relevant.
- You're focused on messaging but want to get more technical
You’re more hands-on with copy, design, or A/B testing—but want to understand the technical side better so you can work more smoothly with devs and data teams.
- You want to learn from industry experts
You’ve got the basics of lifecycle marketing down-but want to become great.
- You work closely with engineers and PMs
You handle events, integrations, and data schemas to make sure your journeys fire at the right time, with the right info.
- You're the "only one" doing this at your company
You wish you had others to talk to about edge cases, data issues, or whether your setup is actually best practice.
- You're leading a team and want quick, sharp ideas
You’re a Head of Growth, CRM, or lifecycle—and want high-level breakdowns you can quickly review and pass on to your team.
If you’re nodding along, you’re in the right place. We’ll dig into the nitty‑gritty together—plus, sharing with a teammate never hurts!
I promise no fluff, only actionable stuff (I want to keep my unsubscribe rate low)
What is the BIGGEST pain point in your role right now? Hit reply, I read all emails.
Thanks again for joining!
Talk soon