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The hidden danger of segment overlaps
Sep 02, 2025

The hidden danger of segment overlaps

How to spot and fix segment overlaps before they confuse your customers

Syed Arsalan Raza
Syed Arsalan Raza
SegmentationSegmentation
Preference centers: A growth lever?
Aug 25, 2025

Preference centers: A growth lever?

“I don’t want to unsubscribe completely. I just wish you’d email me less often.” - 3.5 min read.

Syed Arsalan Raza
Syed Arsalan Raza
SegmentationSegmentation
Your segments should update themselves
Aug 18, 2025

Your segments should update themselves

The 3 types of dynamic segments you need!

Syed Arsalan Raza
Syed Arsalan Raza
DataData
+1+1
Are you still emailing unsubscribes? Fix it today
Aug 11, 2025

Are you still emailing unsubscribes? Fix it today

The 15-minute audit that prevents angry customers and legal trouble

Syed Arsalan Raza
Syed Arsalan Raza
DataData
+1+1
Map your event schema like this and stop losing customer data
Jul 21, 2025

Map your event schema like this and stop losing customer data

Fix your event tracking gaps in under 30 minutes

Syed Arsalan Raza
Syed Arsalan Raza
Platform and system set upPlatform and system set up
Protect your revenue—fix marketing access controls
Jul 14, 2025

Protect your revenue—fix marketing access controls

Discover and fix access control gaps in minutes

Syed Arsalan Raza
Syed Arsalan Raza
Platform and system set upPlatform and system set up
Simplify your email compliance in 15 minutes
Jun 30, 2025

Simplify your email compliance in 15 minutes

Why compliance matters to marketers (not just legal team)

Syed Arsalan Raza
Syed Arsalan Raza
Platform and system set upPlatform and system set up
How to fix your messy campaign names in 4 steps
Jun 23, 2025

How to fix your messy campaign names in 4 steps

Clear campaign naming will change your workday (and stress)

Syed Arsalan Raza
Syed Arsalan Raza
Platform and system set upPlatform and system set up
+1+1
Is your email missing the inbox? Check these 3 things.
Jun 16, 2025

Is your email missing the inbox? Check these 3 things.

Do you know where your emails landed? Let's make sure it's not spam.

Syed Arsalan Raza
Syed Arsalan Raza
ToolsTools
Braze Analyze Variants Dashboard
Jun 13, 2025

Braze Analyze Variants Dashboard

A simple tool to measure Braze Canvas Analyze Variants absolute performance without spreadsheets

Syed Arsalan Raza
Syed Arsalan Raza
Test your triggers without bugging your developer
Jun 09, 2025

Test your triggers without bugging your developer

Your integrations are breaking silently. Test them in 15 minutes.

Syed Arsalan Raza
Syed Arsalan Raza
Your data isn't flowing (and it's costing you money)
Jun 02, 2025

Your data isn't flowing (and it's costing you money)

Your integrations are breaking silently. Test them in 15 minutes.

Syed Arsalan Raza
Syed Arsalan Raza
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