Become a tech-savvy Lifecycle marketer in 5 minutes a week

Delivered every Monday morning—bite-sized automation workflows, CRM setup guides and more, with a promise. To make you a more valuable, technically fluent lifecycle marketer.

Featured Posts

Welcome to Lifecycle Mechanics

Delivered every Monday morning—bite-sized automation workflows, CRM setup guides and more, with a promise. To make you a more valuable, technically fluent lifecycle marketer.

Syed Arsalan Raza

Syed Arsalan Raza

The Ultimate Lifecycle Marketing Audit Checklist

Audit your tech stack in 5 minutes to unlock hidden revenue

Syed Arsalan Raza

Syed Arsalan Raza

Latest Posts

Platform and system set upPlatform and system set up

Simplify your email compliance in 15 minutes

Why compliance matters to marketers (not just legal team)

Syed Arsalan Raza

Syed Arsalan Raza

Platform and system set upPlatform and system set up

How to fix your messy campaign names in 4 steps

Clear campaign naming will change your workday (and stress)

Syed Arsalan Raza

Syed Arsalan Raza

Platform and system set upPlatform and system set up

+1+1

Is your email missing the inbox? Check these 3 things.

Do you know where your emails landed? Let's make sure it's not spam.

Syed Arsalan Raza

Syed Arsalan Raza

Platform and system set upPlatform and system set up

Simplify your email compliance in 15 minutes

Why compliance matters to marketers (not just legal team)

Syed Arsalan Raza

Syed Arsalan Raza

Platform and system set upPlatform and system set up

How to fix your messy campaign names in 4 steps

Clear campaign naming will change your workday (and stress)

Syed Arsalan Raza

Syed Arsalan Raza

Platform and system set upPlatform and system set up

+1+1

Is your email missing the inbox? Check these 3 things.

Do you know where your emails landed? Let's make sure it's not spam.

Syed Arsalan Raza

Syed Arsalan Raza

ToolsTools

Braze Analyze Variants Dashboard

A simple tool to measure Braze Canvas Analyze Variants absolute performance without spreadsheets

Syed Arsalan Raza

Syed Arsalan Raza

Test your triggers without bugging your developer

Your integrations are breaking silently. Test them in 15 minutes.

Syed Arsalan Raza

Syed Arsalan Raza

Your data isn't flowing (and it's costing you money)

Your integrations are breaking silently. Test them in 15 minutes.

Syed Arsalan Raza

Syed Arsalan Raza

The Ultimate Lifecycle Marketing Audit Checklist

Audit your tech stack in 5 minutes to unlock hidden revenue

Syed Arsalan Raza

Syed Arsalan Raza