Become a tech-savvy Lifecycle marketer in 5 minutes a week

Delivered every Monday morning—bite-sized automation workflows, CRM setup guides and more, with a promise. To make you a more valuable, technically fluent lifecycle marketer.

Featured Posts

Welcome to Lifecycle Mechanics

Delivered every Monday morning—bite-sized automation workflows, CRM setup guides and more, with a promise. To make you a more valuable, technically fluent lifecycle marketer.

Syed Arsalan Raza

Syed Arsalan Raza

The Ultimate Lifecycle Marketing Audit Checklist

Audit your tech stack in 5 minutes to unlock hidden revenue

Syed Arsalan Raza

Syed Arsalan Raza

Latest Posts

Content strategyContent strategy

Social proof and scarcity in lifecycle marketing

Two proven tactics to boost engagement this week

Syed Arsalan Raza

Syed Arsalan Raza

Content strategyContent strategy

Loss aversion and uncertainty aversion; two strong forces in decision-making

And how they impact Lifecycle Marketing content strategy

Syed Arsalan Raza

Syed Arsalan Raza

The hidden danger of segment overlaps

How to spot and fix segment overlaps before they confuse your customers

Syed Arsalan Raza

Syed Arsalan Raza

Content strategyContent strategy

Social proof and scarcity in lifecycle marketing

Two proven tactics to boost engagement this week

Syed Arsalan Raza

Syed Arsalan Raza

Content strategyContent strategy

Loss aversion and uncertainty aversion; two strong forces in decision-making

And how they impact Lifecycle Marketing content strategy

Syed Arsalan Raza

Syed Arsalan Raza

The hidden danger of segment overlaps

How to spot and fix segment overlaps before they confuse your customers

Syed Arsalan Raza

Syed Arsalan Raza

SegmentationSegmentation

Preference centers: A growth lever?

“I don’t want to unsubscribe completely. I just wish you’d email me less often.” - 3.5 min read.

Syed Arsalan Raza

Syed Arsalan Raza

SegmentationSegmentation

Your segments should update themselves

The 3 types of dynamic segments you need!

Syed Arsalan Raza

Syed Arsalan Raza

DataData

+1+1

Are you still emailing unsubscribes? Fix it today

The 15-minute audit that prevents angry customers and legal trouble

Syed Arsalan Raza

Syed Arsalan Raza

DataData

+1+1

Map your event schema like this and stop losing customer data

Fix your event tracking gaps in under 30 minutes

Syed Arsalan Raza

Syed Arsalan Raza

Platform and system set upPlatform and system set up

Protect your revenue—fix marketing access controls

Discover and fix access control gaps in minutes

Syed Arsalan Raza

Syed Arsalan Raza

Platform and system set upPlatform and system set up

Simplify your email compliance in 15 minutes

Why compliance matters to marketers (not just legal team)

Syed Arsalan Raza

Syed Arsalan Raza

Platform and system set upPlatform and system set up

How to fix your messy campaign names in 4 steps

Clear campaign naming will change your workday (and stress)

Syed Arsalan Raza

Syed Arsalan Raza

Platform and system set upPlatform and system set up

+1+1

Is your email missing the inbox? Check these 3 things.

Do you know where your emails landed? Let's make sure it's not spam.

Syed Arsalan Raza

Syed Arsalan Raza

ToolsTools

Braze Analyze Variants Dashboard

A simple tool to measure Braze Canvas Analyze Variants absolute performance without spreadsheets

Syed Arsalan Raza

Syed Arsalan Raza